- Challenge
When COVID-19 hit, the world changed – with many workers and businesses moving to a work from home “new normal”.
With many companies trying to maintain relevancy, NETGEAR had an opportunity but also a challenge, to newsjack the moment to provide a unique POV that positioned the company and its products as leaders during this time.
- Solution
NETGEAR, as a leader in wireless networking services, had an opportunity to offer POV and expertise about the trend, while also positioning its products as best in class for a WFH “new normal.”
The team reached out to reporters with unique angles that included “news you can use” tips and tricks from NETGEAR, best practices and trends the company was seeing and product advice as more workers had to problem solve.
The team embarked on a proactive storytelling campaign, while also trying to secure new reviews for products that mattered more than ever.
- Results
The announcement captured the zeitgeist with over 120 total articles in each of the top business and finance publications, as well as top tech and culture outlets such as CNET and Mashable. Media lauded Visa’s involvement in the NFT space and positioned Visa’s crypto strategy not only as innovative and knowledgeable, but also “fun” and “exciting.” Additionally, Visa became a trending topic on Twitter on announcement day, and even had Access’ PR work praised on social media.
The announcement yielded 47,649 social mentions with an earned reach of 479,377,218. Since Visa’s purchase of the Punk was announced, more than 200 additional CryptoPunks have been purchased, triggering a single-day record in sales for the series with $86 million spent. The market cap for CryptoPunks also raised with the most affordable Punk available now going for $250K.
Read the coverage on: Forbes, Fortune, ARTnews and HypeBeast
Articles for each core product line
Different verticals including consumer, lifestyle, tech, business, finance and small business.
