- Challenge
The nut category consistently sees sales lifts during the holiday season, but solutions for dairy-free, health-centric recipes and appetizers can be challenging to find.
Access saw this as an opportunity to promote Blue Diamond as a unique, healthy snack option during the holidays.
- Solution
In October 2018, we turned a vision into reality by creating the Blue Diamond Holiday House to educate consumers about how Blue Diamond is essential for hosting a happy, healthy and flavorful holiday season.
The brand took over a beautiful townhouse in New York City’s Gramercy Square Park and brought the program to life, with more than 3,000 sq. feet filled with delicious recipes, tips, holiday meals, entertaining spreads and more.
Each station/room was accompanied by a spokesperson, who walked guests through the experience and peppered in applicable story ideas and angles.
- Results
Pieces of Holiday Coverage
Social Media Posts
Impressions
